The Ruggable x Goop Collab Gives You a Taste of Gwyneth Paltrow's Style

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After welcoming two lucky guests to her Montecito, California, property last summer, Gwyneth Paltrow is returning the favor by making her way to your house. Well, sort of. Today, the actress-turned-entrepreneur and founder of lifestyle brand Goop released her first capsule collection with Ruggable. The eight floor coverings are a balanced combination of both brands: They're durable and machine-washable without skimping on Paltrow's feminine quiet luxury aesthetic. According to the Goop founder, filling your home with pretty items that aren't too precious lays the foundation for a warm and welcoming space. We'll agree with Paltrow on that one.

"A well-loved home is a backdrop for our most special memories: playing with our children on the floor, a boisterous dinner party with old friends, a rare quiet moment curled up with a book," Paltrow explains. "We leaned into those precious moments, blurring form and function to create an elevated collection of organic neutrals with motifs and textures lifted from our travels."

Inspired by modern Spanish revival style and traditional Indian dhurrie designs, the collection is equal parts elegant and inviting. Goop might put wellness and self-care at the forefront, but the brand's beautiful collaboration with Ruggable has reminded us that Paltrow is very much for all things home. After all, she, like the rest of us, likes to think of our space as a personal sanctuary that should be designed with care—starting, of course, with a great rug.

"Our hope is that these luxurious, washable rugs live in your mind as part of your most special memories for years to come," Paltrow adds. Ruggable x Goop could evoke chill vibes year-round, but its mix of flatwoven, re-juted, and tufted layers feel particularly fitting for the summer. We could definitely picture the Salerno re-jute rug on a spacious patio or deck, while the Luna rug can bring that seaside style inside wherever you could use a touch of coastal-cool. The entire collection is available in a bevy of sizes, ranging from hallway-friendly runners to a larger 9-by-12-foot surface. And, with prices starting at $119, Ruggable x Goop makes it possible to get that essence of practical luxury for less.

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